General & OtherMarketing behavior and executive action; a functionalist approach to marketing theoryWroe Alderson![Marketing behavior and executive action; a functionalist approach to marketing theory]()
Marketing behavior and executive action; a functionalist approach to marketing theory
Wroe Alderson
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“Marketing behavior and executive action; a functionalist approach to marketing theory” by Wroe Alderson: a public-domain book in “General & Other”, written…
Catalogue details
- Author
- Wroe Alderson
- Category
- General & Other
- Language
- English
- Source
- HathiTrust